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Del Frisco’s Grille

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Del Frisco’s Grille is the sister restaurant to Del Frisco’s Double Eagle—elevated dishes in an unbuttoned environment. We put together a brand system that celebrates this more casual and social experience while enhancing its level of sophistication.

Before & After

In addition to refreshing the original Del Frisco’s Grille logo, we created a simple and clean DFG monogram as a supplemental mark to be used in smaller scenarios or in restaurant.

Style Guide

We created a comprehensive style guide covering brand pillars, voice & tone, typography, color, graphic elements, photography and how to use them in combination to create compelling brand communication. 

Next Project

Shimano XTR

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In the highly competitive bike component industry Shimano XTR tops the list. XTR is known for consistently taking the bike arena to a whole new world. While navigating the most unforgiving terrain, riders are assured that when equipped with XTR they will be led to the bottom of the hill with unparalleled performance.

We created a visual system & style guide, global ad campaign and website to showcase this state of mind and the world of XTR. This project was guided by a simple mantra—“Never Second Guess Your First Instinct”—emphasizing that with XTR you can put your faith in your gear and your mind toward the trail.