Seattle Sounders FC 2019Project Info
The 2019 season marks 10 years in mls for the Seattle Sounders. For this monumental year the club introduced Zulily as their new jersey sponsor and a brand new away kit. Amidst all of these new and exciting changes the club was in need of a way to retain continuity while building excitement in their branding efforts. The Sounders challenged Column to develop a brand system for their internal team to use as a versatile tool kit for 2019’s year-long campaign.