Del Frisco’s Double Eagle is an award-winning luxury steakhouse with opulent locations in major cities throughout the United States. In an effort to elevate and fortify their brand presence they tasked Column to develop a comprehensive brand system that encompassed their brand identity in its entirety, which extended across menus, collateral, brand campaigns and a variety of other touchpoints. To sign off, we documented every component in an easy to use standards manual for their internal and external teams.