Del Frisco’s GrilleProject Info
Del Frisco’s Grille is the sister restaurant to Del Frisco’s Double Eagle—elevated dishes in an unbuttoned environment. We put together a brand system that celebrates this more casual and social experience while enhancing its level of sophistication.
In addition to refreshing the original Del Frisco’s Grille logo, we created a simple and clean DFG monogram as a supplemental mark to be used in smaller scenarios or in restaurant.
We created a comprehensive style guide covering brand pillars, voice & tone, typography, color, graphic elements, photography and how to use them in combination to create compelling brand communication.