Ahead of the 2020 mls season, the Seattle Sounders came to us to refresh the brand system we had developed for the previous year’s campaign. With this new iteration, the goal was to simplify the set of graphic tools utilized throughout the visuals in an attempt to achieve better consistency throughout the design of assets. In a further effort to elevate the quality of output, we worked closely with the internal design team providing creative direction, design critiques and ultimately inspiring an overall shift in the organization’s creative process.