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Microsoft Education Episodic Series

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Microsoft has a mission to be the software and hardware leaders in the education field. As a means of outreach they’ve developed a suite of recurring shows that invite educators to learn about new products and how to best use them in the classroom. What’s more is how they go out of their way to recognize outstanding teachers and students around the globe using their technology to make the world a better place. As with any other quality content stream, people are noticing and wanting more. In order to efficiently increase volume to better serve their audience they needed a way to standardize their episodic content to develop a sense of familiarity as well as increase the speed of production across the world.  Microsoft Education came to Column to help them with this challenge. Our solution was to develop a brand system that included a family of identities, a simple and easy-to-use standards manual and comprehensive broadcast package in order to help them empower every student on the planet to achieve more. 

The Portal

The motion language we developed is inspired by the idea of a portal. When we unlock limitless learning we unlock limitless potential in our students and educators. New technology creates a portal to new possibilities. With this video series, Microsoft helps guide and motivate the mastery of these technologies with the goal of turning new possibilities into tangible realities. By providing the tools to empower the individuals to meet the world, we empower them to also make their mark.

Series Identities

We developed marks for each of the three video series.

What’s New in EDU?

The What’s New in EDU? content features the latest product updates relevant to Microsoft’s educator and school administrator audience. It is designed to provide a fresh perspective on their audience’s passion and interests.

You Can!

The You Can! videos are hugely beneficial to the Microsoft brand and products because they help their audience answer common questions via 90 second how-to videos.


The Spotlight content aims to illustrate how the Microsoft products and services are being used in real life scenarios. This content reaches the broadest audience and is used to build brand loyalty and bring in new consumers.

Style Guide

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Brand Marks

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The marks we create are thoughtful, honest and carefully-crafted expressions of a brand’s character distilled to their purest forms—symbols made to be timeless and to ignite lasting impressions.