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The Esquire Champagne Room

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Located in a secluded wing atop Chicago’s Del Frisco’s Double Eagle is one of the city’s most exclusive evening clubs—The Esquire Champagne Room. Finding its home in the retired Esquire Theatre, this historically rich atmosphere sets the stage for delivering some of the most contemporary and inventive libations and confections. To ensure the visual design matched the environment dfrg reached out to Column to develop a simple and sophisticated brand system to honor this immaculate new establishment.

Illuminated Shield

To elevate this new venture we offered a truly inspired mark. By mixing Esquire’s word origin—the shield bearer, with a modern interpretation of the theatre’s marquee lights we were left with an icon that is simple yet packed with symbolism.

We paired an elegant serif with a condensed sans composed in the style of film credits as a way to pay homage to the theatre while supporting the elegance of the new establishment.

Interior photography by
Emilia Czader

Next Project

Superheroes Management

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Superheroes is an athlete management agency focused on representing premier figures in the extreme sports arena. The Superheroes roster boasts X-Games gold medalists, Olympians and video stars. While their athletes are out doing what they do best—winning—the Superheroes team is hard at work behind the scenes ensuring their business is in order.

With the athletes at the heart of this brand we created a website to showcase just this. The new site acts as a hub—giving each athlete a curated page to reflect their personality, latest images & videos, a catalog of career highlights and access to their social media.