Megan Rapinoe Jersey Retirement

Project Info

When the Seattle Reign made the decision to retire Megan Rapinoe’s iconic number 15 jersey, Column was brought in to craft a campaign worthy of the moment. We created RISE—a simple, powerful word transformed into a tribute, with her number 15 at the center. The campaign’s visual identity and messaging came together to give one of the game’s greats the send-off she deserved. The RISE campaign earned national recognition, winning the 2025 Cynopsis Sports Media Award for Best Use of Brand Activation in Women’s Sports.

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Seattle Sounders Identity

Project Info

Born in 74. Reimagined for 2024. We are incredibly honored and grateful that the Seattle Sounders tapped Column to reimagine this next chapter in their history. We have been trusted partners for many years and being a good steward of the club is something we have taken very seriously. It was our mission to deliver the fans everything needed out of this refresh with love, care and precision.

We updated the beloved crest, reimagined the original word mark, refreshed the color palette, and created a family of tertiary marks that accurately pay homage to the whole of the club. Additionally, we developed a comprehensive, custom typeface born from the letterforms drawn for the refreshed wordmark. The system blends styles of the past and future, archival with CGI, serious with playful, restraint with excitement. We partnered with specialists across the globe to infuse their expertise and truly take advantage of this special moment.