Sounders FC Anniversary Kit

Project Info

In celebration of their 50th anniversary, the Seattle Sounders launched a dynamic new kit that celebrates 50 years of Sounders history. The kit features a versatile design with a bold fusion of tradition and progress, blending the old with the new.

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Megan Rapinoe Jersey Retirement

Project Info

When the Seattle Reign made the decision to retire Megan Rapinoe’s iconic number 15 jersey, Column was brought in to craft a campaign worthy of the moment. We created RISE—a simple, powerful word transformed into a tribute, with her number 15 at the center. The campaign’s visual identity and messaging came together to give one of the game’s greats the send-off she deserved. The RISE campaign earned national recognition, winning the 2025 Cynopsis Sports Media Award for Best Use of Brand Activation in Women’s Sports.