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Sweet Lo’s Ice Cream

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Sweet Lo’s makes some of the world’s best ice cream, mixing huge cookie chunks, real strawberry shortcake and cookie dough with premium sweet cream custard. Our job was simple—communicate that delicious handmade taste on the outside of the package.

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Sullivan’s Steakhouse

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In 1996 the first Sullivan’s Steakhouse opened its doors in Austin, Texas. Known for it’s speakeasy atmosphere, Texas-sized everything and nightly live jazz music they quickly began to garner a loyal following. Since then, they have opened twelve new locations that continue in this tradition while keeping the local flare intact of the cities they call home. To support with their expansion, Column developed a brand system that evokes the charm of the original Sullivan’s but allows for small touches at the local level to help generate a familiar neighborly atmosphere.