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Stumptown Cold Brew

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Stumptown is known as one of the Northwest region’s most beloved coffee companies. Gaining more and more popularity, it became time to offer their trendsetting Cold Brew products on the national stage.

In order to stand-out in the sea of competitors within the category that they themselves created, they needed a package redesign structured to leverage the Stumptown name—making it the focal point of their ready-to-drink products. Being careful not to disrupt their loyal consumers, we developed an updated look and visual system.

Before & After

The primary goal for the redesign was to amplify the Stumptown brand name, while retaining the general spirit of the original package.

The logotype is inspired by hand-painted signage found at Stumptown’s various cafés blended with elements of the original packaging. In addition to the primary mark, we created a custom illustrated seal to express the quality and heritage of the Stumptown brand. The horseshoe has been a symbol for the brand since inception—representing their famous motto of Good Luck.

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Swell Dog Gelato

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Dog gelato—need we say more? As a matter of fact, we do. Not only is this dog gelato a perfect treat for your best friend, but it’s human taste-tested and made from the highest quality ingredients. If you are a dog lover like we are, we encourage you to stop by your local pet shop and try it out. You won’t be able to miss the iconic logo and bright orange packaging we created.