Sounders FC 2019 MLS Cup Champions CelebrationProject Info
What a big year for the Seattle Sounders. New sponsor, new look and new high profile owners. To top it off, a second MLS Cup win for the city. We were honored that our friends over at the Sounders requested our help celebrate such an historic event to cap-off an amazing year.
We created a few special marks to commemorate this event. The first, being the main lockup for the championship win that lived on all event materials and bus wraps and the others to add graphic support on additional event touchpoints and marketing materials.
We created apparel for the MLS Star Collection to celebrate the team’s second star. The designs were minimal, clean and played off of the 2019 branding system we developed at the beginning of the year.
How do you prepare for a giant party and parade that has the possibility of not happening? You start designing, collaborating with vendors and planning details the week beforehand—all the while, hoping you’re not jinxing it. Of course, our boys in green ended up coming through in the final to ensure that the festivities went on as planned. The event itself turned out an enormous crowd of Sounders fans who marched with the team led by Russell Wilson and Ciara from Westlake Center to the Space Needle. The crowd was welcomed by musicians and DJs playing on a giant stage in Seattle Center where speeches were given by members of the Sounders team and the trophy was lifted for Seattle to celebrate together as a city.