In their beautiful South Lake Union (slu) location in Seattle, Re:public Restaurant & Bar creates world-class cuisine with cocktails to match. Re:public has become a staple hang-out and local destination—fortifiying the booming slu neighborhood with food, drink and atmosphere. Our task was to create an identity system to complement the quality of their dishes and the cocktails they craft.
To complement their simple, but complex offerings we created hand-drawn seals to incorporate into the identity. Not only do the seals work as a component of the logo, they also function as stand-alone pieces to help label menus and other internal materials.
We had the privilege of using photography captured by Seattle photographer, Scott Pitts. The curated set of images we used paint a warm, authentic and lively portrait of what it is like dining with Re:public.
Dining with Re:public is a rich and engaging experience. Creating an online experience that was a simple and accurate reflection of this idea was our goal in designing site.
We implemented a traditional signage package to preserve the historical aesthetic of the Re:public facade.