Located in a secluded wing atop Chicago’s Del Frisco’s Double Eagle is one of the city’s most exclusive evening clubs—The Esquire Champagne Room. Finding its home in the retired Esquire Theatre, this historically rich atmosphere sets the stage for delivering some of the most contemporary and inventive libations and confections. To ensure the visual design matched the environment dfrg reached out to Column to develop a simple and sophisticated brand system to honor this immaculate new establishment.