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The Esquire Champagne Room

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Located in a secluded wing atop Chicago’s Del Frisco’s Double Eagle is one of the city’s most exclusive evening clubs—The Esquire Champagne Room. Finding its home in the retired Esquire Theatre, this historically rich atmosphere sets the stage for delivering some of the most contemporary and inventive libations and confections. To ensure the visual design matched the environment dfrg reached out to Column to develop a simple and sophisticated brand system to honor this immaculate new establishment.

Illuminated Shield

To elevate this new venture we offered a truly inspired mark. By mixing Esquire’s word origin—the shield bearer, with a modern interpretation of the theatre’s marquee lights we were left with an icon that is simple yet packed with symbolism.

We paired an elegant serif with a condensed sans composed in the style of film credits as a way to pay homage to the theatre while supporting the elegance of the new establishment.

Interior photography by
Emilia Czader

Next Project

Stumptown Cold Brew

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Stumptown is known as one of the Northwest region’s most beloved coffee companies. Gaining more and more popularity, it became time to offer their trendsetting Cold Brew products on the national stage.

In order to stand-out in the sea of competitors within the category that they themselves created, they needed a package redesign structured to leverage the Stumptown name—making it the focal point of their ready-to-drink products. Being careful not to disrupt their loyal consumers, we developed an updated look and visual system.