A La Mode PiesProject Info
A La Mode has been a Seattle favorite since 2009, and with their success at the original Phinney Ridge Café they decided it was time to expand. For this new chapter they commissioned Column to enhance their brand identity as part of a comprehensive new brand system—ranging from signage, menus, apparel and a variety of other touchpoints. This brand system was later translated to beautiful packaging that encompassed all of their offerings, from pie to Pies Cream.
We used the lettering in the logotype to inspire a custom typeface for the brand. This display family comes in three weights—Light, Book and Bold—each coming with a few unique alternates.
The classic and fun illustration style we developed paired with the light and playful messaging was a perfect fit for adding even more dimension and personality to the brand.